Thanks for stopping by. I'm a multidisciplinary Product Designer from Sydney, Australia. I specialise in UX/UI design, brand strategy and Webflow development. I'm always striving to grow and learn something new and I don't take myself too seriously.
I'm passionate about helping startups grow, improve their customer experience, and to raise venture capital through good design.
I occasionally take on freelance work. If you'd like to find out more about me, or chat about opportunities, please drop me a line.
I'm currently Lead Designer @ UpGuard, one of the world’s fastest-growing cyber security SaaS platforms, with global customers including NASA and the New York Stock Exchange. I work closely with the growth and product teams to help improve the UX of their enterprise-level software and to better the customer experience. I also built and manage UpGuard's new website.
Prior, I was the second employee @ Spaceship. In just 3-months, Spaceship was the fastest-growing new entrant in the world, with $100m in assets and a 50,000+ waitlist. By the time I left in 2019, Spaceship had grown to 50+ employees and $250m in assets and pitch decks I designed raised $40m+ in venture capital.
I built goodbooks.io, the largest curated collection of 8,500+ book recommendations from some of the most successful and interesting people in the world. This project was the #1 Product of the Day on Product Hunt.
I’ve worked with Australian startups that have gone on to raise over $70m in funding from some of the most notable investors in the world:
I don’t have a background in design. This may sound alarming, but I consider a generalist approach an important asset.
I studied Management and Finance at UTS, Sydney, before starting my career as an Operations Manager in high-growth startups. I learned to solve complex growth problems quickly across a diverse range of disciplines. In mid-2019, I decided to sharpen my focus into design while maintaining a pragmatic and growth-focused approach.
I believe good design should be simple and clear with a focus on the right questions. It should be the careful intersection of problem-solving, visual creativity and growth strategy.